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Creating a world free of drugs that harm body and mind

We are a charitable trust from Tiruppur, Tamil Nadu, building a healthy, safe and productive society where no one is held back by drugs or poverty.

Our story

The Prince Ashok Altruistic Foundation began with one belief: when individuals and communities are empowered, poverty and addiction lose their hold.

We saw young people in our city pulled toward drugs by peer pressure, easy access and cheap products sold near schools. We saw families struggling alone. So we started where change begins — with awareness, listening and practical help.

Today our work reaches schools, colleges, families and communities, and it keeps growing into road safety, animal welfare, education and livelihood support.

Foundation team planning a community programme

Our mission

To prevent drug and substance abuse through education, early intervention, counselling and community action — and to support every person and family on the road to recovery.

Our vision

A world free from poverty, achieved through global empowerment — where every individual and community has the chance to thrive.

Prince Ashok, founder

Prince Ashok, founder

The foundation carries his name and his belief that a single act of care can change a life — and many acts together can change a society.

Prince Ashok leads the foundation’s mission for a drug-free, poverty-free society, bringing together volunteers, professionals and local leaders around one shared goal.

The aims and objects of the Trust

View trust deed (PDF)
  1. Creating a world free of drugs that harm physical and mental health.
  2. Encouraging entrepreneurs, advising them and providing all necessary help for business development.
  3. Conducting awareness programmes to prevent road accidents.
  4. Providing necessary medical assistance to victims of road accidents.
  5. Respectfully disposing of animals that lose their lives in road accidents or other circumstances.
  6. Legal and proper burial of the bodies of helpless creatures.
  7. Providing all necessary assistance to the mentally challenged.
  8. Creating awareness to help resolve family problems.
  9. Creating equal quality of education, healthcare and employment for all.
  10. Meeting people’s essential needs at low cost with high-quality service.
  11. Making healthy food available to people from all walks of life at low cost.
  12. Promoting exercise, meditation, sports and other activities for health and mental well-being, and building non-profit, low-cost infrastructure for all.
  13. Advising people to raise their income and improve their economic standard of living.

Our values

Integrity in everything

Honesty and ethics guide every action and decision toward everyone we serve.

Passionate service

Deep dedication to ending poverty, with real enthusiasm for positive impact.

Focused on scale

We invest in programmes that can grow to reach more people.

Empathy and collaboration

Respect, trust and support for each other and every community we work with.

Our journey

Milestones so far. More will be added as our work grows.

  1. Founded

    The Trust is registered in Tiruppur with a public trust deed and thirteen objectives.

  2. Awareness

    Prevention-education sessions begin in schools and community centres.

  3. Help desk

    Free counselling support opens for individuals and families.

  4. Next

    Road-safety drives, wellness camps and a volunteer network across Tamil Nadu.

Trustees & team

Join our team
Name to be addedManaging Trustee
Name to be addedTrustee
Name to be addedTrustee
Name to be addedProgramme Coordinator

One hour, one rupee, one conversation — it all counts.

Give, volunteer or simply share our helpline with someone who needs it.