Prevention education
Age-appropriate workshops in schools and community centres on the dangers of drugs and healthy alternatives.
Prince AshokFounder
Four stages of drug prevention
From the classroom to the living room, we meet people where they are.
Early intervention
Counselling, mentorship and after-school programmes for young people at risk.
Community outreach
Working with community leaders, police and healthcare providers on one shared plan.
Family support
Counselling, support groups and resources for families affected by addiction.
Our vision: poverty ends when people are empowered
The Prince Ashok Altruistic Foundation is committed to a society free from drug and substance abuse — a healthy, safe and productive community where every person can thrive.
- Treatment and recovery support with local centres
- Support groups for people in recovery and their families
- Holistic therapy: meditation, yoga, fitness and nutrition
- Registered charitable trust with a public trust deed
Causes we stand for
All causes
Core missionDrug-free society
Prevention education, early intervention, and support through recovery.
24/7Mental health support
Free, private counselling for depression, anxiety and family stress.
AwarenessChild & bonded labour
Campaigns to keep children in classrooms, not workplaces.
SafetyRoad safety & accident aid
Preventing accidents and helping victims get medical care fast.
EmpowermentEducation & livelihood
Equal access to learning, healthcare, jobs and business guidance.
cause-animal-welfare.jpg1000×1000 px · Animal rescue photo
Animal welfare
Dignified care and burial for animals lost on our roads.
Why this work can’t wait
Figures on youth drug use in India that drive our programmes.
0%rise in drug seizures reported in India
0%of young users in one study named peer pressure as the reason
0%pointed to easy access to substances
0%said they started out of a desire to experiment
Sources: figures cited in our awareness material. Read the articles.
Healing the whole person
Recovery is stronger when body and mind heal together.
Meditation & yoga
A calm, present mind helps people manage cravings and intrusive thoughts — a steady base for recovery.
Read more
Fitness therapy
Regular exercise reduces substance use, lifts mood, relieves stress and eases pain.
Read more
Nutrition therapy
Guidance toward a balanced diet, with less sugar, to support long-term health.
Read moreWhat guides every decision we make
Integrity in everything
We choose the honest path, even when it’s harder, and act fairly with everyone we serve and work with.
Passionate service
Our commitment to ending poverty fuels our work with energy and a real desire to change lives.
Focused on scale
We put our effort into programmes that can grow and reach more people, and pause those that can’t.
Empathy and collaboration
We work with mutual respect, trust and support, valuing every person’s perspective.
“A drug-free, poverty-free society isn’t a dream. It is a responsibility we share, one family at a time.”
Our promise
Prince Ashok Altruistic Foundation
Prince Ashok Altruistic Foundation
Upcoming events
All eventsTBA2026
Drug-free campus awareness drive
School and college workshops across Tiruppur district.
TBA2026
Community yoga & wellness morning
Free yoga, meditation and nutrition talks open to all.
Join the movement
Volunteers, members, students, doctors, counsellors and businesses — there’s a place for you here.
- Lead awareness sessions in schools
- Train as a volunteer listener
- Help at road-safety and health camps
- Partner through CSR
Want to tell us more? Fill in the full membership form.
News & awareness
All articles
The urgent need to address teen drug use
Drug seizures in India have surged by 455%. Here is what that means for our young people.
Read article
Why students need emotional support
Peer pressure drives almost half of substance use among the young. Love and listening help.
Read article
The worrying rise of lip capsules
Free sachets in petty shops are hooking school students. What needs to change.
Read articleQuestions people ask us
Can’t find your answer? Contact us or WhatsApp +91 90426 19592.
What does the Prince Ashok Altruistic Foundation do?
We are a charitable trust in Tiruppur, Tamil Nadu. Our main focus is a drug-free society through prevention education, early intervention, counselling and family support. We also work on road-safety awareness and accident aid, animal welfare, child and bonded-labour awareness, and access to education, healthcare and livelihoods.
Is the counselling really free?
Yes. Counselling through our help desk is free. You can request a call-back at any time from the Help Desk page, and trained volunteer listeners will reach you.
How can I volunteer or become a member?
Fill in the join form on the Get Involved page. Tell us your interests and availability, and our coordinator will contact you within a few working days.
Can I donate from outside India?
Please contact us before donating from outside India, so we can confirm the right, compliant way to receive your contribution.
Can my school, college or company host an awareness programme?
Yes. We run age-appropriate workshops for schools, colleges, residential communities and workplaces. Use the contact form or call us to plan a session.
One hour, one rupee, one conversation — it all counts.
Give, volunteer or simply share our helpline with someone who needs it.